So if this kid doesn’t want to be in school, and the teacher wants him to be, who wins? Welcome to The Power of The Least Interested inside the school room. Teacher workshops, trainings and discussions often focus on how to make reluctant high school students become more interested in learning. Engaging students becomes, of [...]

New Cars and New Love: The Power of The Least Interested, part 4
Hard to believe how powerful the Least Interested are, not only in romantic attraction but in attraction to everything else, but if anyone knows the tricks, it’s car dealers. Formerly hard-sell car dealers, up against the wall, are beginning to take a different approach. They are now advised not to push so hard, in order to permit [...]
As in Handbags, So In Love–The Power of The Least Interested — Part 3
Victoria Beckham’s pink Birkin bag–I think it’s crocodile– is just one of many of her gorgeous Birkin bags. But watch: The Power of the Least Interested applies to getting an Hermes Bag in pretty much the same way as it applies to getting a guy. It’s called the scarcity principle in purchasing, and Hermes is great at employing it. [...]
The Power of the Least Interested – Part 2
WE ALL WANT LOVE—BUT DON’T ALWAYS WANT TO GET IT Yesterday I spoke about the “Rocky” notion that if you just fight hard enough for something, by God you’ll get it. True in a boxing match or in a bike race, but in the match of love, the power of sheer grit comes up against another person’s desires. And oddly, the “winner” in that love [...]
The Power of the Least Interested – Part 1
(Part 1 of 5)
I’ve been thinking a great deal about the notion of power in love. Not power as in control, but how it is that the person in a relationship who cares the least has so much of the power—at least in the early stages. A piece in Psychology Today this week features the work of three social scientists studying uncertainty in romantic attraction. Their study counters the “reciprocity principle” of attraction, which states, in effect, that if someone is attracted to you, you’ll be more attracted to him—and vice versa.
If only. More often, in my long experience in this field, uncertainty is key.
About Dalma
Dalma Heyn is a psychotherapist, consultant, and a passionate speaker on the evolution of women's issues and new trends in love, marriage and relationships. Her work has been called "revolutionary" for investigating the deepest places in our culture and our psyches, and for telling the truth about women’s experience by reporting their own words-- rather than reporting on how women are interpreted or judged.
Dalma is the author of several New York Times bestselling books, including The Erotic Silence of The American Wife, Marriage Shock: The Transformation of Women into Wives; Drama Kings: The Men Who Drive Strong Women Crazy, and most recently, A Godsend: A Love Story For Grownups, written with her husband Richard Marek. Learn more about Dalma
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Welcome to My Blog
February 20, 2011
- As in Handbags, So In Love–The Power of The Least Interested — Part 3 February 25, 2011
- Sexy Parents, Sanctimonious Kids September 28, 2011
- The Perfect Man December 16, 2011
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Women Mentorship: Helping Each Other Thrive
March 12, 2012
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In HeynSight Show #1: The Challenge for Stepmothers
May 11, 2012
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Shades of Women’s Power
April 24, 2012
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Boxwood Blight
April 4, 2012
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Introducing A Godsend Cocktail: Publishing With a Twist
March 21, 2012
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A Godsend: A Love Story For Grownups
March 19, 2012
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Tricia: This is powerful, instructive. What great delivery...
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Tricia: Bravo, Dalma! Love hearing your smart, perceptive ...
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Tricia: "...that person who would care about my work, nur...
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Adria Pearl-Belport: Not only a wonderful tribute, but a provocative pi...
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Dalma Heyn: Hi Margaret, Thank you for your thoughtful respons...

