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Schools, Too, Are Like Love: The Power of the Least Interested, part 5

So if this kid doesn’t want to be in school, and the teacher wants him to be, who wins?  Welcome to The Power of The Least Interested inside the school room. Teacher workshops, trainings and discussions often focus on how to make reluctant high school students become more interested in learning. Engaging students becomes, of [...]

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New Cars and New Love: The Power of The Least Interested, part 4

     Hard to believe how powerful the Least Interested are, not only in romantic attraction but in attraction to everything else, but if anyone knows the tricks, it’s car dealers. Formerly hard-sell car dealers, up against the wall,  are beginning to take a different approach. They are now advised not to push so hard, in order to permit [...]

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As in Handbags, So In Love–The Power of The Least Interested — Part 3

Victoria Beckham’s pink Birkin bag–I think it’s crocodile– is just one of many of her gorgeous Birkin bags. But watch: The Power of the Least Interested applies to getting an Hermes Bag in pretty much the same way as it applies to getting  a guy. It’s called the scarcity principle in purchasing, and Hermes is great at employing it. [...]

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The Power of the Least Interested – Part 2

WE ALL WANT LOVE—BUT DON’T ALWAYS WANT TO GET IT Yesterday I spoke about the “Rocky” notion that if you just fight hard enough for something,  by God you’ll get it. True in a boxing match or in a bike race, but in the match of love, the power of sheer grit comes up against another person’s desires. And oddly, the “winner” in that love [...]

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The Power of the Least Interested – Part 1

(Part 1 of 5)

I’ve been thinking a great deal about the notion of power in love. Not power as in control, but how it is that the person in a relationship who cares the least has so much of the power—at least in the early stages. A piece in Psychology Today this week features the work of three social scientists studying uncertainty in romantic attraction.  Their study counters the “reciprocity principle” of attraction, which states, in effect, that if someone is attracted to you, you’ll be more attracted to him—and vice versa.

If only. More often, in my long experience in this field, uncertainty is key.

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