Goodbye, Goddess!

A few years ago, I stuck my toe in the blogosphere by adopting an avatar: “The Love Goddess.”  Using her name, I’d  see if I liked blogging; plus, I’d be less radical and outspoken than I usually am, but still  help women cope with bad men, weird in-laws, resentful stepchildren, creepy online dating issues, all those relationship troubles and self – diminishing problems that fill my books and my office. The Connecticut artist Miggs Burroughs, one of the producers of my television show,  created the whimsical logo.  Steve Leedom, the talented and patient design and marketing man, and now a friend, helped me create a gorgeous, gentle site that appealed to viewers who might not want to spend the money to go to a therapist, maybe, but who could instead have access to one—me. The Love Goddess offered “the best advice in the universe.” And soon I was asked to blog on other larger, more high-profile sites—,,,, to name a few. and I did so mostly as The Love Goddess. Too, I started a weekly TV show about relationships, The Love Goddess Show, in Connecticut.   

 Soon, though, my longtime readers and clients began asking, Where did Dalma go?  The Love Goddess, they felt, was a lovely being, but soft:  her advice came from the part of me that gently urged relationship equanimity, but these people missed the rest of what I stand for, and, apparetnly, my cranky, mortal voice. As one reader put it, “You’ve spent years saying to women, Don’t hide! Be you!, and here you are with  both a blogsite and a tv show that don’t even have your name on it!”  

Too, some readers came looking for what I don’t deliver: like psychic readings. And spiritual guidance.

 So, after careful thought, I’m back. My site and my show is, as of next week,  The Dalma Heyn Show. They’re both still about women’s most important concerns, and about our relationships; and about uncovering our truest selves. But there’s more to them than merely “the best advice in the universe.”

 So please, even if you loved The Love Goddess site, come to I think you’ll like it even better. I’ll still give those viewers who want it the best advice I know,  but there will be  much more.  And please, let me know how I’m doing. I want and need your input!

Thanks so much–


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